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Letter to the City Council - Main St. Martinez Discriminating Against Non-Members?

A letter to the City Council from a local merchant about marketing.

Dear City Council:

The City provides $47,500 annually to Main Street Martinez (MSM) to promote the downtown.  Or -- is it just to promote only those businesses who are members of MSM? 

We all pay our business license fees and taxes to the City.  We are all merchants. 

MSM is currently discriminating against those who are not members of MSM and this is not fair.

Recently, all the merchants on the 500 block of Main Street got together to create a coupon to be inserted in the weekly juror packets that say, “Worth the Walk to the 500 Block” and lists our offers to the jurors, in an effort to bring jurors to sample our food, retail, and service establishments.  This is one piece of paper approximately 8.5 inches by 3.75 inches all inclusive of the 500 block merchants, not 12 separate coupons.

MSM has volunteers stuff the juror packets with various coupons to support the downtown merchants once a week.  There was never a fee for this service.  There is absolutely no cost to MSM.  Merchants pay for providing copies of the documents and volunteers handle insertion.

Two thirds of all of the 500 block merchants are members of MSM. When we presented our coupon to MSM, we were told to be included, all businesses had to pay $300/year (or $25/month) to be included.  It was only free for members.

Our assumption was that the majority were members and there should not have been an issue.  I wonder if this would have been an issue had one of the MSM members on our block presented this to MSM, as the creator of this coupon was Pat Nelson of Haute Stuff Bistro instead of me, a non-member of MSM.

MSM is out of touch with merchant concerns and needs.  We are all struggling and barely surviving.  I am not sure if your $47,500 is being misspent by giving City money to this organization when it may be better spent with some true marketing program that would certainly increase your sales tax revenue in the downtown area.

MSM Executive Director provided a copy of the Juror Packet Criteria to me which had a revision date of March 22, 2o11.  The first one, sent mistakenly, clearly showed that the paragraph referring to multiple businesses on one coupon and the requirement for all merchants to be members was being drafted and was incomplete.  Interestingly enough, this policy was apparently revised without board approval and after my initial e-mails to her.  Hmmm…

Merchants should not be held hostage when trying to help promote their businesses especially when the City Council gives MSM a hefty sum of money annually to promote ALL downtown businesses and not just a few who elect to pay membership dues.  A few short years ago, the membership dues were only $25 for years, and affordable.  It is now $100 which is a large amount of money for the struggling retailers in your downtown.  For most of us, it is a vendor bill, a PG&E bill, an insurance bill, something that clearly shows an ROI or is a utility and a necessary expense.

If you look at the downtown directory prepared by MSM, you will see that a considerable amount of downtown businesses are not members of MSM.  Clearly, there is a reason for that. 

MSM is out of touch with what merchants go through on a daily basis.  They meet relatively in secret, as no minutes are ever posted on their website, so citizens of Martinez can never see what they are doing with money from the city coffers or what they are planning for our downtown with that money. Many cannot take the time to attend their meetings. Minutes are taken but not posted. Interesting... 

Please review the reason you provide money to this organization and direct them to cease their discriminatory methods of operation, especially when it does not incur any costs to their organization.

Thank you.

  Anne Mobley, Owner White Rabbit Boutique 529 Main Street, Martinez, CA 94553 www.whiterabbitboutique.net 925-229-1900 Proud Member of the 3/50 Project

Robert Rothgery April 1, 2011 at 08:59 pm
If MSM is receiving taxpayer dollars they may well have to conduct business under the terms of the Brown Act otherwise it may be time to seek an injunction to ensure that MSM lives up to its responsibility. So far I have not seen much come from MSM other than emails which are generated by a service and the loss of our Farmer's market operators. This city needs services and service organizations that serve all of their constituents with excellent benefits and transparent management. Anything less does not belong in our town.
Douglas Stewart April 2, 2011 at 12:30 am
I think msm is a way for businesses to band together when it comes to issues of downtown and marketing the downtown area .On the other hand in these economic times maybe the msm board should consider lowering fees so more businesses can be part of msm. Msm is a way for downtown businesses to work together although not everyone is a member if msm puts out the packets to jurors and puts on downtown events maybe there is a way to have member rates and non member rates . After all it is about making Martinez marketable and working together to make martinez the best martinez it can be . I also think all minutes should be posted 72 hrs prior to meeting along with a agenda . I don't know if msm falls under a public board since they are non profit .I think they just have to have there own board.I support msm but fee changes could be helpful for members and future members
Douglas Stewart April 9, 2011 at 04:44 am
I have been thinking about this letter and with all the events and juror leaflets msm does there is no way they could do these events or put out the leaflets with out charging fees. I know from my time on the Pacheco town council that events and leaflets cost money. I know that times are tight with every one but I think over all 25$ is not that much to ask to get your business in a juror leaflet . I think msm is doing the best they can like the rest of us. Everything costs money without money we can't do anything. I don't know what the city gives msm but I can only assume its not much . The events like the craft beer fest,car shows and bbq cook off they are great events and the staff does a great job putting them on but unfortunately they cost money so if we want msm to continue the events The fees are necessary . I don't think people mind to pay fees otherwise there would be more comments.
Dick Duncan April 9, 2011 at 01:31 pm
A little History on Main Street Martinez. The organization started over 10 years ago by local residents interested in seeing the Downtown Area revitalized. The Main Street Program follows a very specific format developed and proven successful on both a National and State level using a well defined "Four Point Program". This strategy works from four perspectives covering: Promotion, Organization, Design and Economic Restructuring. Work plans in each of these areas are developed by committees made up of volunteer members from the community. Membership in the Organization is open to anyone interested. Ideally, local residents, downtown business owners and property owners make up these committees, working together, to develop and implement strategic programs in each area of the Four Point approach.
The Organization was incorporated as a 501 c3 Non Profit Corporation which greatly facilitates fund raising opportunities. A Board of Directors, elected by the members, is responsible for oversight of the Organization in accordance with the established Corporate Bylaws. The Director is responsible for the day to day operation of the Organization and reports to the Board of Directors. In effect, Main Street Martinez Inc. should provide anyone who is interested a place and opportunity to contribute to improving Downtown Martinez. Check the Main Street Martinez website for details and more info.
Carolyn Duncan April 10, 2011 at 02:01 pm
As a former active member and Chairperson of Main Street Martinez, I think I can shed some light on the MSM controversy. MSM is not just a title, it is a designation of a certified "Main Street" program. "Main Street" was established by the National Trust for Historic Preservation and had both National and California oversight. To be an official Main Street program one had to comply strictly with the Main Street Four Point approach. With budget cuts, oversight of MS rules dissappeared. This in itself is not necessarily a problem. MS programs continue, and do good work all around the country.
Here is the real issue. We have problems here because there is no unity among the merchants in our downtown area. This may be due to personality, level of engagement, or disinterest in "joining in." Times are hard, people don't have extra money. All fact. An organziation needs money to function. Dues are needed and help needs to come from events and from the city. So, what is the charge of MS? Help the members and those who contribute? Support all, even though they do not contribute and in many cases spend much of their time bashing the organization? An impossible task! In my tenure we could never resolve this issue- so we supported THE DOWNTOWN, with special consideration given to those who paid dues. It is the "most" fair way we could find, and seems to continue. I would suggest that those who complain the loudest, stop, get enthusiastic and see what happens.
Hope Savage April 12, 2011 at 07:08 pm
K, I have to weigh in here......
1. Main Street's employee Leanne Peterson, who receives most of the budget as her salary, was seen by me personally on her Facebook account encouraging her contacts to go to another city to get personal services which can be had here in downtown, as she herself does. I have a hard time believing that any downtown business should give their money to an organization who's employees are redirecting prospective business to another city. shame shame shame. In the Main Street Organizations "eight principles" I quote the directive: "must have the will and desire to mobilize local resources and talent. That means convincing residents and business owners of the rewards they'll reap by investing time and money in Main Street" So, you've got a pretty big problem right there. 2. The Main Street charter is to encourage the preservation of historic resources, thus the name: "Main Street-National Trust For Historic Preservation". I would be interested to know in what way the Martinez Main Street demonstrates this as it is not evident to me.
Deanna Dughman May 4, 2011 at 11:06 pm
All I can say is this I am a member of msm, And have been since the beginning I also volunteer for MSM,What does Msm do for martinez?lets see Peddlers fairs(2),Fridays on the main(every friday in the summer time),Wine strolls(3),Tuesdays bluesdays(5),Italian Fest,Trash clean up day,Snow park,santa house,annual car show.We brought back the 4th of july parade we are meeting right now for that! they also put together those juror packets and stand before every jury and give the whole speel selling our down town.I as a volunteer also pay my dues($8.25) mo.The same people volunteer at every event I have never seen Mrs mobley volunteering,all we get from her is complaints.we are having merchant meetings every month open to all(nobody comes)Leanne Peterson puts in countless hours much more than she gets paid for.We volunteers put countless hours in and personally I dont want to volunteer to do something for someone as condemning as mrs.mobley is to us.(my time is not free,unless I wanna do it for you). Leanne Has a hairdresser in Walnut Creek She has been seeing for years!! That is what she was refering too On FB Im sure you can appreciate that Hope? I would'nt think all your clients live here in town do they?And what if a client moves, would you want to lose them to the place they moved too? Plus lets look at the facts, You probubly would'nt do her hair anyway!!Am I right? Anyway Why cant we pull together and get along?
Hope Savage May 4, 2011 at 11:51 pm
Hey, Leanne can get her hair done anywhere she wants with my blessing. What she did wrong is to take a salary to promote Martinez businesses and then tell people on a public networking site to go to another city to spend their money. I don't care how you slice it, she was wrong to do so. You would feel the same way if she was telling people to go to Walnut Creek to have their pet groomed. She is paid to promote us, not them.
Dick Duncan May 5, 2011 at 12:31 pm
Thanks for volunteering Deeana, the more people involved the better. Regarding your parting question, I think it is something in the water or possibly the politics of the place.

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