What Do You Think The City's Motto Should Be?

The City Council is struggling to figure out the best way to market our fair city. Let's help them out. Win a prize.

At its on March 9, the Martinez City Council struggled with the notion of marketing Martinez. Members debated the value of 'branding' the city, studying ways to promote the assets that would counteract some of the negative images the city has accrued over the years.

The list of positive things Martinez has to offer is long and varied. In fact, one councilmemeber noted that trying to distill all of those postive aspects into one neat package is just not possible.

Perhaps. But there are 36,000 people who live here for a reason - presumably because they like the place. Surely if we put our heads together, we can devise some kind of marketing product that would serve the city well.

So Martinez Patch is offering a $50 gift certificate to a local restaurant to the winning entry for the Marketing Martinez contest. Devise a logo. Put a photo collage together. Write a slogan or phrase. Submit whatever you think will best serve to market and/or 'brand' Martinez in a positive, dynamic way that shows off the best of our city to the outside world.

We'll show off the entries, and reward the winner. Who knows, it might even wind up being adopted by the city.

Send your entries to jim.caroompas@patch.com. We will take entries through Thursday, March 31. Good luck, and happy branding! 

Sally Morgan March 12, 2011 at 10:27 PM
It truly is a lovely City, but it is the actions and lack of democracy in the government that ruins it. Until everyone is allowed to determine the rules, codes, ordinances and policies that attempt to dictate our lives, property and lifestyle, people are not going to be drawn here. Its anti animal, particularly anti cat policies ,etc don't help with the overpopulation and sad state of abandonment, neglect and abuse, lack of pet friendly housing, harassment of rescuers,etc actually cause many of these problems and/or exacerbate them. Change the people in power, change the policies, then you won't have a problem " marketing Martinez".
Linda Meza March 13, 2011 at 01:54 PM
Here is one video from TEDx speaker and author, Storm Cunningham - maybe it'll help spark everyone's imagination. http://www.youtube.com/watch?v=fpokEthuW2U
Linda Meza March 13, 2011 at 02:12 PM
One telling comment in the video is where Storm mentions urban planners over the past 50 years tend to treat community stakeholders and citizens like Slinky's "not good for much but, they sure put a smile on your face when you push them down the stairs."
Linda Meza March 13, 2011 at 02:25 PM
I suppose I'm going to be guilty of monopolizing a thread on this one. Another comment Storm makes about revitalization and it's hinderances are the silos we cling to: historic preservationists not talking to environmentalists, stakeholders not talking to citizens and everyone distrusting the politicians; I strongly urge people to take 13 minutes out of their day and watch the video.
Anne Mobley March 14, 2011 at 05:08 AM
Here we are re-inventing the wheel yet again. MSM did the branding and the logo about 3 years ago. It was voted upon and is being used today. That is NOT the problem. The City needs to infuse some money into advertising our City and really getting a true Visitor's Bureau to promote Martinez via the trains and buses to lure out of towners to our charming downtown. Property owners need to fix up their building facades and some interiors that would make their buildings turn-key ready. The City Council needs a moratorium on street level busnesses being only retail, personal services (hair, nails, massage, etc.), and restaurants, and NOT office spaces. Each time a street level building is occupied by offices, it kills a thriving downtown and becomes less attractive to customers who will want to shop, dine, or get vital services.
Linda Meza March 14, 2011 at 12:11 PM
Anne, with all due respect, the question wasn't 'what should the motto for Main Street be?'. The City of Martinez has many assets that aren't promoted, that is part of the problem. I've seen our business development packet, you'd think we'd just discovered the color ink jet printer. Our council sure could put together slick sales sheets when they're campaigning but can't seem to grasp the value of tight messaging and visual eye candy for our City. There have been many successful events, do we have crowd shots, before and after pictures? 12,ooo people came to last year's King of the County BBQ, the weather was picture perfect a true Chamber of Commerce day, I would've had a photographer up in a boom lift snapping pics, like I would have when the Olympic Torch came through or when we were one leg in the Amgen Tour. So many, unforgivably, missed marketing opportunities just because we can see spending $75k on topics of discussion that go nowhere versus buying new flags for our signs...


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